10 months ago
The way your job posting is written can deter great candidates from applying.
In most cases, passive and active candidates will access information about vacancies, either through mailing lists or social media sites such as LinkedIn, but will be time pressured, so it is important that the information about the role is accessible, easy to read and that the key points are presented in a page. As one candidate stated, “I had a four page job description once, I didn’t read past the first page.”
Use Your Employees
Following a survey conducted by the Recruitment & Employment Confederation (REC) on how people found out about the jobs they applied for, one in five (19%), the largest proportion of respondents, use word of mouth to find out about a role.
This places a greater imperative on employers to view candidates and employees as ambassadors for their employer brand.
People talk, and how workers navigate their way through the recruitment process, how they feel about this interaction, will influence a pool of potential workers beyond the immediate candidate pool.
Be Accurate & Relevant
During focus groups, candidates thought that having accurate and concise information on the job as critical.
“There is no point continuing with the conversation if you don’t give me information about the salary at the beginning. If it is not meeting my expectations, let’s not waste your time or my time”.
Some participants voiced the suspicion that job descriptions are not written by hiring managers but by HR, and that job descriptions are recycled from previous hiring rounds and therefore are more likely to contain generic information. For candidates, it is not just about defining the role, but also that the employer is very clear on what experience and qualifications they are looking for from the person that they expect to fill the role.
“A job description that says too little, I avoid like the plague. There is an element of trickery. A job description that says something like “no experience required if you are looking for something that is stimulating”.
Consider the Culture
In addition, candidates valued information which captures the culture of the organisation. This could include information on flexible work practices, dress code and opportunities for socialising with colleagues. However it was suggested that employers focus on tangible aspects of the work culture, rather relying on buzz words which capture the feelings that the culture generates.
Be Original in Your Presentation
Consider using video to get an understanding of the company. It can be useful to understand the brand and the history.
June 8, 2018
Thursday 7th June 2018 Cummins Mellor, delivered their bespoke employability packages to staff from the Blackburn branch of HMRC whom are sadly set to be made redundant this year.Read full story
December 8, 2017
We placed 10th out of 70 companies who were eligible to be ranked in the Gold Employer of the Year (2 – 49 employees) category at the annual Investors in People awards!Read full story
November 21, 2017
Michelle Mellor answers the question she's frequently asked since Cummins Mellor relocated..."Why Blackburn?"Read full story
November 3, 2017
Over 50 businesses from across Lancashire including; Graham & Brown, Pierce Accountants, Napthens and Bowker Blackburn, battled it out at the Mercure Dunkenhalgh hotel to be crowned ‘Quiz Quest Champions 2017’.Read full story