Weekend Business In Pubs On The Rise

Weekend Business in Pubs is Growing

weekend business in pubs

Remember back in the old days when we were actively encouraged by government TV adverts to visit our local pub? Well, with the crack down on drink driving and the recession, we doubt we’ll ever be seeing those again, but there does seem to be some evidence that things are on the up for pubs across the UK.

According to figures from the NPD Group, weekend visits to pubs increased by 5.9% in 2012 and weekend sales accounted for 39.9% of overall sales and over 1/3 of all visits to pubs were over the weekend period. So what else is on the up in Pubs today?

This is a very underestimated sector of the market which is becoming increasingly popular with guests. A new report from the RBPI found that 41% of people would rather stay in a pub as oppose to 23% of people who would rather stay in a branded hotel. The report also suggests that pubs could reach a combined turnover of £750million if they achieved the average level of occupancy as similar sized hotels.

It seems this is an opportunity not to be missed by pub owners as over 50% of those surveyed are planning to refurbish their rooms in the coming year.

As lunchtime visits to pubs have decreased 3.9% annually since 2009, breakfasts seem to be becoming a more popular choice. The annual average increase in sales from pub breakfasts grew by more than 30% from 2009 to 2012. In the pub chain ‘Wetherspoons’ breakfast accounts for 14% of all visitors.

Promotions and Deals
In 2012 Britain’s pubs increased the amount of deals and promotions to attract customers. It looks to have paid off with over a quarter of all visits to pubs were driven by this marketing activity.

Focus on Sales to Over 50’s
The amount of 50 – 64-year-old dining out in pubs declined in 2012 resulting in a sales drop of 5.8%. Pubs are advised to drive loyalty and repeat purchases from this age group by striving for ‘meal value’ rather than ‘value meals’.

According to latest figures when we visit the pub, we’re more likely to go with the family. In 2012, family visits to the pub accounted for 14.2% of all visits. Adult only visits have declined year on year, most recently by 2.7% in 2012.

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