Strategic Marketing Manager - Blackburn - £35,000 - £40,000 -

Strategic Marketing Manager – Blackburn – £35,000 – £40,000

| Job ID: SMSM01 | £35000 - £40000 per annum


Cummins Mellor are working with a leading supplier of hospitality equipment in their search for an experienced Strategic Marketing Manager to help take their business forward and contribute to the five year expansion plan.

Strategic Marketing Manager, Blackburn, £35k – £40k + Benefits

Due to significant growth and expansion plans, our client seeks an innovative and passionate Strategic Marketing Manager to work alongside the Sales Director to deliver on the company’s ambitious 5 year strategy. With strengths in planning, developing and implementing marketing campaigns, the successful candidate will have a wealth of experience in their field.

Our client is an established and leading supplier of equipment and services to the hospitality, catering and services industry; they offer their clients a consultative service, ensuring that they are consistently exceeding expectations and developing their service offering to meet market demands.

A progressive business, the successful applicant will bring innovation, drive, creativity and commerciality to the role and will have full autonomy of the marketing decisions and process for the company.

The role will include:

  • Developing a clear strategy for marketing at the business in line with their vision and direction
  • Developing marketing materials and resources for use by the sales teams
  • Responsibility for supporting and implementing strategic and tactical marketing plans for all products sold through the relevant channel, including the launch of new products as / if required
  • Supporting the development of marketing strategies to ensure all opportunities are maximised, including managing existing clients as well new enquirers
  • Delivering a strong message to current and perspective clients encompassing the full services of the company
  • Working collaboratively with stakeholders and 3rd parties to redevelop and direct the brand
  • Work within budget to deliver full, long term and comprehensive marketing strategy
  • Measuring the impact of all marketing and advertising, taking responsibility in appraising results and reporting on ROI
  • Working closely with the IT department to develop and enhance the company website with a view to increase traffic and activity
  • Taking ownership of the production of content for the website, social channels and press
  • Facilitating email marketing campaigns; ensuring they are converting and are relevant
  • Assisting with the organisation and execution of presentation at relevant trade shows

The ideal person will have:

  • Previous experience in a similar role
  • Experience of presenting and communicating on a regular basis to senior management and clients
  • Excellent organisational skills with a very high level of attention to detail
  • Excellent time management and prioritisation skills
  • Experience of working to strict deadlines and working effectively under pressure
  • Natural creativity, idea generation and the ability to challenge the norm
  • Be adaptable within a fast paced changing environment
  • Be a team player with confidence, energy and enthusiasm
  • Drive and ambition to progress in the role and up through the business in the long term
  • Basic knowledge of HTML and Photoshop would be an advantage, but is not essential

Our client can offer:

  • Career development opportunities
  • 30 days annual leave (Incl. Bank Holidays) increasing to 36 days
  • Private Medical Insurance
  • Company Pension Scheme
  • Free parking and easy access to the East Lancashire road network

This is a fantastic opportunity for a driven and passionate individual to join a company with ambition and commitment for developing its’ future. The successful candidate will be creative, goal orientated and highly skilled in marketing practices. You will be committed to driving the business forward through the development and execution of a clear, directed marketing strategy.To apply for this role please apply online today or contact the team on 01254 239363 for further details.