Content Manager - Accrington - Salary Negotiable -

Content Manager – Accrington – Salary Negotiable

| Job ID: CMCM | Negotiable - Dependent on Experience

Description:

An exciting opportunity to join a well-established, people centric company with exciting plans for extensive growth over the coming years.

Are you passionate about researching, writing and sharing high quality, industry specific, real-time information?

An exciting opportunity for a pioneering, forward thinking and enthusiastic individual has arisen to join a thriving Lancashire based business.

The Cummins Mellor Group are seeking to appoint a Content Manager to help drive our national brands forward and demonstrate our passion and commitment to excellence to our customers, both current and future.

The successful applicant would be joining a well-established people centric Company with exciting plans for extensive growth over the coming years.

The role is extremely varied across 3 challenging and exciting brands;

Cummins Mellor RecruitmentCummins Mellor Recruitment
East Lancashire recruitment business, finding local jobs for local people since 1990.

 

Chefs Jobs UK

Chefs Jobs UK

Specialist recruiters placing temporary and permanent hospitality professionals across the UK.

 

Personnel ChecksPersonnel Checks
A registered DBS umbrella body committed to safeguarding and providing an online, fast and professional DBS checking service to individuals and organisations nationwide.

 

They will be embarking on a journey to raise the already well recognised commitment to excellence our Brand is known for, demonstrating the range of expertise and industry specific knowledge which we can offer.

The successful applicant would be the Voice of the Brand – telling our story in their own unique style. They would have artistic license to drive engagement through creative content and brand awareness through effective use of all social channels.

The Cummins Mellor Group are dedicated to building a sustainable marketing department and recognise that imaginative, targeted, creative marketing will play an essential role in the overall marketing effort and the continued growth of the business.

Working closely with the Head of Marketing, this role would be ideal for an individual excited by challenges, open to continuous change and willing to push the capabilities of technology to express their own creativity.

 

The ideal Content Manager would: 

  • Be educated to a minimum of A level standard in English language and be passionate about the written word, demonstrating high standards and the ability to adjust the tone of the content to suit the target audience;
  • Have the ability to create content across multi-disciplined divisions with a commercial mind set, and have the initiative, drive, energy and enthusiasm to engage with a target audience;
  • Have polished copyrighting knowledge and skills with an eye for detail;
  • Have excellent time management skills and confidence to self-manage.
  • Be a creative thinker who understands brands and target audience engagement techniques and is able to translate audience insight into content innovation, working with internal teams to deliver projects;
  • Experience of creating and managing content distribution with supporting exposure to wider marketing techniques (such as SEO, PPC and email marketing);
  • Strong interpersonal and relationship building skills with the ability to communicate and influence at all levels
  • Excellent analytical skills with strong attention to detail and the ability to draw effective conclusions
  • Be confident to present suggestions and implementation schedules to enhance our brand awareness through our marketplaces;

 

Responsibilities would include: 

  • Production of a Content Marketing Strategy to include social, customer journey, inbound and outbound marketing;
  • Overall ownership and accountability for all online and promotional printed content including key landing pages, online guidance and processes, white papers, persona hubs, division specific blogs and press releases;
  • Maximising the effectiveness of customer engagement through the development and execution of a Content Marketing Strategy;
  • Driving content creation across all social platforms and promotional material, ensuring copyright is maintained;
  • Being proactive in managing the updating of current content while considering the influence of changes on improving conversion metrics
  • Liaising across the 3 divisions of the Company to produce high quality, industry specific and headlining content to emphasise the services and expertise they offer and demonstrate the key industry knowledge of the Company;
  • Developing and managing a PR strategy while maintaining an up to date portfolio of all publications;
  • Scripting and assisting with the production of video based content for distribution across the Company social platforms;
  • Producing and implementing targeted campaigns across the sectors to widen the individual target audience of each division;
  • Sourcing high profile topical content, researching, producing and distributing such in a manner that demonstrates the Company’s mission, values, passion for people and safeguarding commitment;
  • Analysing and providing detailed reporting on industry trends and campaign statistics, including audience engagement and confidently offering continual improvement advice and developing strategies optimising content marketing campaigns;
  • Auditing and evaluating existing campaigns and delivering feedback on their effectiveness, offering suggestions for improvement or alternative means of communication;
  • Managing, developing and maintaining a record of original content documents;

Applicants invited for interview would be given the opportunity to demonstrate their talents and present their portfolios to senior members of our teams.

 

 

In return we offer:

  • A friendly, fun loving working environment where people come first;
  • Opportunities to gain experience and skills in a supportive, progressive culture
  • The chance to self-manage while being part of an encouraging team, driving forward the Cummins Mellor Brand
  • Being part of a Company that firmly believes in and lives by its Core Values
  • The chance to develop and make this role your own
  • Competitive basic salary
  • Access to benefits such as: a Healthcare Plan, Bike to Work Scheme, Childcare Vouchers and Corporate Gym Membership to name a few.

 

Do you think you have what it takes to make this role your own?

Could you be a Cummins Mellor person? 

If you would like to be considered for the role, apply online today.